This new study about Gen Z church attendance checks out anecdotally. But two caveats.

First, the study and headline both clearly want you to think that the overall percentage of Gen Z attending church is higher than older cohorts, which is false. Very strange.

Second, given Gloo’s backing, you can tell where the data is supposed to lead: greater financial investment in church-tech, the better to “meet the youths where they are.” That means church chatbots, Christian AI, social media, viral videos, screens galore, surveillance data, and much more.

Not today, Satan.