Read Nicholas Carr on “Creative Work in an Age of Digital Production”:
With AI, at last, the machines can take over the creator’s role. AI-generated slop marks the triumph of machine formalism. The machine establishes the pattern, and the machine fills the pattern with its own creation. The automated media system is relieved of human inefficiency, not to mention human sensibility. It’s the same thing that happens in the automation of factories and warehouses. People are kept on hand to perform tasks that robots aren’t good at doing—boxing orders, say, or feeding parts into the machine—until the robots get good at doing them.
In automated systems, human beings are placeholders for future machines. Until recently, we assumed that creative types who produce content for media systems were exceptions to that rule. We’re now going to test that assumption. Is MrBeast necessary? Am I?